BERLIN, GERMANY - 25 June 2026
The life sciences industry has a storytelling problem.
Von Peach is doing something about it.
A sold-out room of biotech and life sciences professionals spent an hour confronting an uncomfortable truth: the way most companies approach communication isn't working.
Led by Von Peach co-founder Emma Maria Calleja, the hands-on session guided participants through the fundamentals of storytelling in corporate communications, from shaping founder narratives to crafting pitches that land.
Attendees worked through real business challenges with creative solutions, leaving with proven tools and fresh perspectives that would make their message impossible to ignore.
The feedback was immediate:
“The best workshop I’ve attended in a while.”
“As someone working in marketing, this workshop hit directly home.”
“Everything Emma said was the opposite to what we are currently doing. And we loved that.”
The success of the live session prompted an obvious next step: take it to a global audience.
“In a sector that often defaults to complexity, the appetite for clearer, more human communication is clearly there,” said Calleja. “The untapped power of storytelling is immense. Why aren’t more organisations using it?”
Von Peach is now opening registrations for the online edition of Shift Happens. Participants can expect the same energy, the same frameworks, and the same unfiltered take on what makes communication actually work.
Spaces are limited. Register your interest at the link below for your personal invite.
About Von Peach
Von Peach is a Switzerland-based creative hub that has partnered with 30+ global industry leaders across pharma, biotech and beyond to deliver branding, communications and transformation projects. Known for its bold, storytelling-led approach, Von Peach designs campaigns and creative solutions that win hearts and leave lasting impact.