NYC, USA - 1 October 2026

Von Peach takes the stage at Advertising Week New York

The way brands talk to people is changing. What does this mean for healthcare, one of the most tightly regulated corners of marketing?

We have some thoughts. (Of course we do.) So we’re heading to Advertising Week New York to share them.

On Tuesday 6 October, our co-founder Emma Maria Calleja is joining the opening panel of Advertising Week New York’s first-ever Health & Pharma Summit.

She’ll be speaking alongside Emily Martin of argenx and Kamal Bhandal of Align Technology, with Scott Ensign of Butler/Till moderating.

On Tuesday 6 October, our co-founder Emma Maria Calleja is joining the opening panel of Advertising Week New York’s first-ever Health & Pharma Summit.

She’ll be speaking alongside Emily Martin of argenx and Kamal Bhandal of Align Technology, with Scott Ensign of Butler/Till moderating.

The panel, ‘Where Healthcare Plays Next,’ will discuss the stories, technology and channels shaping healthcare marketing, and what brands should be experimenting with to stay ahead of the game.

The question we’re most excited to dig into: how far healthcare can go in becoming more culturally relevant, human and even entertaining, without losing trust and responsibility?

For us, the answer always comes back to storytelling. We know how to make people stop, care and engage with brands. Healthcare deserves that same creative, human-first energy.

The panel, ‘Where Healthcare Plays Next,’ will discuss the stories, technology and channels shaping healthcare marketing, and what brands should be experimenting with to stay ahead of the game.

The question we’re most excited to dig into: how far healthcare can go in becoming more culturally relevant, human and even entertaining, without losing trust and responsibility?

For us, the answer always comes back to storytelling. We know how to make people stop, care and engage with brands. Healthcare deserves that same creative, human-first energy.

Here’s where to find us:

📅 Tuesday 6 October 2026, 9:30-10:00am

📍Scale Up Lounge, The Penn District, New York City

🎟️ Open to all Advertising Week ticket holders

See you in New York.

SHARE