Shift Happens: Von Peach takes on pharma’s change problem at the Pharma Commercial Innovation Summit

Every transformation project comes with a scope, a strategy and a rollout plan. Very few come with a plan for the people it’s actually impacting.

“The boss says so” doesn’t cut it anymore. Neither does a long, jargon-filled training sent out the day before a go-live nobody even knew was coming.

We’ve seen it too many times in pharma. The good news is, we know how to fix it.

On Wednesday 25 November, our co-founder Emma Maria Calleja is taking our approach to the Pharma Commercial Innovation Summit in Valencia, where Von Peach is a gold sponsor.

Her session, ‘Shift Happens: An honest take on winning people over when old habits won’t budge,’ will challenge the change methods that no longer work and swap them for ones that inspire transformation across borders, technologies and organisations.

Expect honest stories, a few cheeky truths, and moves you can make as soon as you’re back to your desk. Come with your most stubborn opinion. Leave with a plan to shift it.

Here’s where to find us:

📅 Wednesday 25 November 2026, 11:30am–12:00pm

📍Hotel Senator Parque Central, Valencia, Spain

🎟️ Open to all Pharma Commercial Innovation Summit ticket holders

Emma will also be moderating both days of the summit, so if you’re attending, you’re in for a fun couple of days. See you there!