ZUG, SWITZERLAND - 28 October 2025
Von Peach brings a streak of colour with new brand identity.
Creative communications hub Von Peach has launched a new brand identity that reflects its growth over five years, simplifying its design system for greater clarity and recognition.
Von Peach partners with global organisations in pharma, tech and beyond to design campaigns, transformation journeys and creative solutions that win hearts and leave lasting impact.
The brand refresh was driven by a desire to reflect Von Peach’s evolution after five years in business. At the same time, the previous design system had started to feel limiting - too dark and gothic in tone, and heavily reliant on imagery.
Feedback from clients also showed a disconnect.
“We had leaned too far into the abstract and creative side with our previous branding, which alienated our target audience of pharma and tech clients” said Yentl Spiteri, Von Peach co-founder.
“In one pitch, a client even compared our website to an adult entertainment site. We knew something had to change after that!”
With the rebranding, the inhouse creative team focused on one guiding principle: simplification.
“Our aim was to create an identity that is clear, straightforward and instantly recognisable,” said Michela Bevivino, creative director at Von Peach.
“We wanted something people could grasp at a glance, with less reliance on heavy visuals and more focus on enduring, versatile design elements.”
Each of Von Peach’s services now has its own colour palette, building instant recognition and consistency, while retaining the core red and peach tones that have been part of the brand since day one. The refreshed visual style balances human, authentic imagery with cinematic storytelling, mirroring the way Von Peach brings client ideas to life.
Early feedback highlights the balance of bold creativity with professional maturity.
“It captures beautifully who we have always been - daring, creative and unapologetically unconventional - while showing an elevated sense of professionalism. We’re excited to embody our new identity as a brand, while bringing the same level of care and imagination to our clients’ projects.”
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