Jun 26, 2025
Cracking the Code: Getting Started with AI in Change Comms
In case you missed it: AI is here, and it’s here to stay. So, what if we stopped treating it like the elephant in the room and started using it as the digital sidekick that helps your change initiative actually land? Here’s how we are putting AI to work for our clients - not some far-off day in the future, but right now.
Bring your story to life
No one gets fired up about a wordy email or a 40-slide deck. What really gets through to people is making them feel something. That’s why smart change comms teams are turning to AI to help tell stories that actually cut through the corporate noise.
How to use AI like your creative wingperson:
Generate custom visuals and scenes with Midjourney to add imagery to your message (no more stock photos!).
Use tools like ChatGPT to rewrite jargon-filled comms into clear, engaging language your people actually understand.
For one of our big pharma clients, we reimagined their transformation journey as a visual story, complete with AI-generated characters and scenes. This helped people feel emotionally connected to the change, leading to more clarity, more clicks and more confidence.
Need a hand? We run hands-on training on platforms like Midjourney and ChatGPT to give your team the skills and confidence needed to make the most of the latest AI tools.
Show, don’t just tell
Change isn’t something people understand by reading, it’s something they understand when they experience it. AI tools can help you turn dry updates into memorable, interactive moments.
Try it like this:
Create AI avatars to help onboard employees, answer FAQs and make learning feel fun and personal.
Use tools like Runway to build short, punchy animations or explainers that simplify complex changes.
When a global pharma company needed to train teams on a new workflow, we created a cute (and cheeky) AI-powered character to walk people through it. Mandatory training doesn’t have to be boring!
Track what’s working (and what’s not)
Forget the guesswork. AI helps you know what’s landing, fast. And once you know, you can fix things before it fails. Tap into AI-enhanced analytics dashboards to track which comms channels are hitting home and which are getting ghosted.
Common pitfalls (and how to avoid them)
AI can be your best friend, but only if you use it right. Here are the top mistakes we see (and how to sidestep them):
Losing the human touch. AI can draft, but only you can connect. Always add warmth, empathy and personality.
Forgetting data privacy. Don’t dump sensitive company info into public tools. Stick to enterprise-grade platforms and follow your governance protocols. Remember: If it’s a free account, it’s probably not very secure.
Skipping training. Fancy tools mean nothing if your team doesn’t know how to use them. We can help by running practical AI workshops for your comms teams - no tech jargon, just usable skills.
Choosing the wrong tool. Not every AI platform does everything well. Work out what kind of tool you need and do your research.
Small steps, giant impact
You don’t need a big, shiny strategy to get started with AI. Just start small. Use AI to tell better stories, make your content clearer, see what’s working and give your team back some time.
Curious about how AI could help with your next change initiative? Whether you need a sounding board, hands-on support or a bit of team training, we’ve got you.